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Marketing, Media and Technology Insights
Practical writing on websites, SEO, media and technology for ranch real estate, agriculture, conservation and outdoor businesses.
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5 Questions Your Outdoor Brand’s Website Should Answer Before You Buy More Traffic
Before sending more people to your outdoor brand’s website, open it on your phone and try to buy, book, or make an inquiry. Start…
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How Ranch Listing Syndication Works in 5 Steps
Ranch listing syndication sends property information from your brokerage’s listing system to supported third-party destinations. It can reduce repeat data entry, but your team…
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5 Ways Agricultural Brands Can Turn Product Searches Into Dealer Visits
Start with a product page that answers the buyer’s question and gives them a clear path to a dealer. Every extra step between understanding…
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5 Features of a Dealer Locator That Works for Agricultural Brands
An agricultural dealer locator should tell a buyer where to get a specific product and how to reach the dealer. Start with accurate dealer…
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Catalog, Online Store, or Delivery Requests? 5 Questions for Feed Retailers
A product catalog helps customers decide what to buy. Checkout works when prices, stock, and fulfillment are predictable. A delivery request works when the…
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5 Ways Multi-Location Feed Stores Can Help Customers Find the Right Store
Build a page for every location and give customers a store finder that answers more than distance. The right store is the one that…
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7 Things Every Farm and Feed Store Website Should Include
The best feed store website answers three questions quickly. Do you carry what I need? Which store should I visit? Can I pick it…
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Who Owns Your Land Brokerage Website? 5 Things to Get in Writing
A land brokerage website has several moving parts, and ownership can differ for each one. Before signing, get a written schedule showing what you…
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How to Move a Land Brokerage Website: A 7-Step Migration Checklist
Start a brokerage website migration by inventorying the URLs, listings, media, and integrations you rely on. Build and test the new site against that…
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Inside the Republic Ranches Website: 5 Decisions Behind the Build
A ranch brokerage website has to do two jobs well. Buyers need to find and evaluate property. The brokerage needs a practical way to…
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Deer Camp Digital vs. REALSTACK: 5 Questions Land Brokers Should Ask Before Signing
If you’re comparing Deer Camp Digital and REALSTACK, ask each company to demonstrate how a listing moves from entry to inquiry and put the…

