Blog
Marketing, Media and Technology Insights
Practical writing on websites, SEO, media and technology for ranch real estate, agriculture, conservation and outdoor businesses.
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Why Digital Marketing Works for Some Businesses-and Fails for Others
The clearest explanation of why digital marketing works for some businesses and fails for others is execution. The winners build a connected system and…
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Why Meta Is a Pay-to-Play Audience-Building Platform
Meta audience building is increasingly pay to play. Organic Facebook and Instagram content still matters, but posting alone does not give a business reliable…
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The Brisket Recipe for Digital Marketing That Actually Works
A winning digital marketing recipe works a lot like a favorite brisket recipe. You need quality ingredients, the right order of operations, steady heat…
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Google Ads for Hunting and Outdoor Brands
Google Ads can capture customers who are actively searching for a product, trip, property or service. It works best when the website, offer and…
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Custom Software and AI-Enabled Technology for Outdoor Companies
Outdoor companies often run on disconnected websites, spreadsheets, vendor platforms and manual processes. Custom software should solve the operational problem before it adds another…
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AI Search Optimization for Ranch, Agriculture and Outdoor Brands
AI search optimization helps machines understand who a company is, what it offers, where it operates and why its information should be trusted. It…
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Best Outdoor Marketing Agencies: How to Evaluate the Right Partner
There is no honest universal ranking of the best outdoor marketing agencies. A strong partner for a hunting outfitter may be the wrong choice…
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SEO for Hunting Outfitters: Rank for Species and Destination Searches
Outfitter SEO works when the website matches the way hunters plan a trip. Prospects search by species, destination, season, hunt style, lodging, budget and…
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Best Marketing Agency for Hunting Outfitters
The best marketing agency for a hunting outfitter should understand that the product is not simply a hunt. It is a destination, species, season,…
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Farm and Feed Store Operating Systems and Website Technology
A farm and feed retailer should not have to update hours, products, events and customer information in disconnected systems with no reliable source of…
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Social Media Management for Feed and Farm Stores
Feed and farm store social media works best when it is useful, local and current. Customers want to know what is available, what is…
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Best Marketing Agency for Farm and Feed Stores
The best marketing agency for a farm and feed store should understand that the customer journey often begins online and ends at the counter,…
