Off-Season Workshops: Skill-Building Events During Slower Business Periods
The off-season doesn’t have to mean silence or a sales slump. By hosting off-season workshops, your brand stays visible, valuable, and in-demand. It’s the perfect time to educate, entertain, and connect with your community.
What Are Off-Season Workshops?
These are classes, events, or webinars that teach outdoor skills during the slower months. And yes—people do sign up for these, especially if they’re presented with purpose and passion.
Workshops could include:
- Map and compass navigation
- Outdoor survival skills
- Intro to wild foraging
- Campfire cooking demos
- Gear repair + maintenance tutorials
How They Help Your Business
- Drive traffic and email sign-ups
- Build trust as an expert
- Sell slow-moving inventory
- Strengthen brand community
Workshops provide long-term value. Even if attendees don’t buy during the event, they’re more likely to shop with you later.
Online or In-Person?
Both formats work:
- In-person workshops foster connection and photo opportunities.
- Virtual events expand your reach and create evergreen content (record it!).
Pro tip: Use registrations to grow your email list. Then, promote your products or discounts in follow-up emails.
At Deer Camp Digital, we specialize in helping outdoor brands thrive through ethical, effective, and high-performing marketing strategies. From seasonal campaigns to content creation, conservation messaging, and off-season engagement—we turn outdoor passion into business growth.
? Visit deercampdigital.com to discover how we can grow your outdoor business.