Deer Camp Digital’s Digital Marketing Strategy for Feed and Supply Stores

Discover proven strategies for feed and supply stores to increase foot traffic, build customer loyalty, and drive sales growth effectively.

Client Overview:

• Brand Profile: Morales Feed & Supply, a well-established provider of premium feed, hay, and farm supplies, serving South Texas communities since the early 1980s.

• Campaign Summary:
  • Approach: Deer Camp Digital implemented a comprehensive digital marketing plan focused on SEO, social media, email marketing, and paid ads to increase online visibility, drive in-store traffic, and engage the local community.
• Key Results:
  • Increased website traffic by 85%, a 30% rise in in-store foot traffic, and a 65% growth in online sales.
  • Social media engagement increased significantly, with followers up by 120% and post reach up by 150%.

Client Background

• Company Profile:
  • Morales Feed & Supply specializes in livestock feed, pet food, and farm supplies for local ranchers, pet owners, and rural homeowners.
• Initial Challenges:
  • Limited online visibility in a crowded market.
  • Outdated web presence and low social media engagement.
  • Difficulty in attracting new customers digitally and low brand recognition in search engines.

Campaign Goals and Objectives

• Primary Goals:
  • Increase online brand visibility by 50% and website traffic by 70%.
  • Drive a 25% increase in in-store traffic and grow online sales by 50%.
• Secondary Goals:
  • Grow social media followers by 100% and increase engagement by 150%.
  • Improve local search rankings to top 3 results for terms like “feed store near me” and “livestock supplies.”

Strategy and Approach

• Target Audience and Market Analysis:
  • Customer Personas: Farmers, pet owners, and rural homeowners.
  • Competitive analysis showed gaps in community-focused content, which informed the content and engagement strategy.
• Channel Strategy:
  • Local SEO: Optimized the website for search terms like “feed store near me,” improving visibility in Google searches and Google My Business.
  • Social Media Marketing: Established active Facebook and Instagram channels with regular content.
  • Content Marketing: Produced articles and posts on animal nutrition, pet care, and seasonal product tips.
  • Email Marketing: Sent segmented email campaigns to pet owners, livestock owners, and other customer groups with targeted content.
  • Paid Ads: Ran geotargeted ads on Google and Facebook, reaching local customers searching for feed and supply products.
• Messaging and Positioning:
  • Emphasized Morales’ role as a local expert in high-quality products and customer care.

Campaign Execution

• Phase 1: Website and Local SEO Revamp
  • Updated site navigation and optimized for mobile, resulting in a 50% increase in site speed and improved user experience.
  • Local SEO improvements led to a 60% increase in impressions from local search terms.
• Phase 2: Social Media Content and Engagement
  • Developed a content calendar with product highlights, pet care tips, and event promotions.
  • Social media engagement increased by 150%, with a follower growth of 120% on Facebook and Instagram.
• Phase 3: Paid Search and Social Media Ads
  • Targeted ads generated 5,000 clicks per month, with an average click-through rate (CTR) of 3.5%.
  • Seasonal product ads saw a conversion rate of 8%, directly impacting high-margin product sales.
• Phase 4: Email Marketing Campaigns
  • Monthly emails saw open rates of 28% and click-through rates of 12%, contributing to a 20% increase in online sales from returning customers.
  • Segmented lists increased engagement with tailored promotions, leading to a 10% boost in conversion rates.
• Phase 5: Community Engagement and Customer Retention
  • Local giveaways and events increased customer interaction, generating over 300 new email signups and 1,000 new social media followers.
  • A customer loyalty program resulted in a 15% increase in repeat business.

Results and Key Performance Metrics

• Traffic and Engagement:
  • Website traffic increased by 85%, with 70% of the traffic from new users.
• Sales and Conversions:
  • In-store foot traffic rose by 30%, and online sales increased by 65%.
  • Specific product promotions saw a conversion rate of 8% on paid ads.
• Customer Engagement:
  • Social media followers increased by 120%, with engagement rates growing by 150%.
  • Email open rates averaged 28%, with a 12% click-through rate, directly driving a 20% increase in sales.
• SEO Performance:
  • Ranking improved to the top 3 for “feed store near me,” increasing local search impressions by 60%.
  • Google My Business views went up by 80%, with a 40% increase in clicks to call or get directions.
• ROI Analysis:
  • The campaign generated an estimated 200% return on investment, with a notable reduction in customer acquisition cost

Key Insights and Takeaways

• Successful Tactics:
  • Local SEO and retargeted ads drove the highest engagement and conversions, especially with local audiences.
• Challenges and Adaptations:
  • Initial low engagement on social media was addressed by increasing video content and interactive posts, improving engagement by 150%.
• Customer Feedback:
  • Positive feedback on social media and Google reviews highlighted the brand’s responsive customer service and community focus.

Long-Term Recommendations

• Overall Impact:
  • The campaign significantly boosted Morales Feed & Supply’s visibility, customer base, and community presence, especially through local SEO and social media.
• Sustainability of Results:
  • Ongoing SEO and social media efforts are expected to maintain high levels of visibility and engagement.
• Future Recommendations:
  • Morales Feed could expand by adding e-commerce functionality, experimenting with video content, or launching a referral program.
• Scalability:
  • This multi-channel approach can be adapted for other feed and supply stores looking to grow their local presence and customer engagement.