A land brokerage website has several moving parts, and ownership can differ for each one. Before signing, get a written schedule showing what you own, what you license, and what the provider will deliver if you move.
1. The domain and DNS
Find out whose name is on the registrar account and who can update DNS. Keep recovery access with the brokerage. DNS affects more than the site, so ask how a move would preserve email records and verification records.
2. The website and content
Ask whether you can take a deployable site, an export of pages, or both. Clarify rights to copy, photographs, templates, and design assets. If a component depends on proprietary software, ask what will work after the subscription ends.
3. Listing data and media
Request a sample export. Check whether it contains agents, acreage, price, status, coordinates, descriptions, and links to photos and documents. Ask whether you’ll receive the media files themselves and whether you’re authorized to reuse them.
4. Software, integrations, and feeds
A brokerage may own its domain and still license a map tool, listing platform, or search feature. Get a list of dependencies and ask which can move, which need replacement, and which marketplace accounts need to be reauthorized.
5. The handoff
Put the timeline, export format, assistance, and fees in writing. Identify who will provide redirects, backups, and access to analytics. A sample export and a written transition plan tell you more than a verbal assurance.