If you’re comparing Deer Camp Digital and REALSTACK, ask each company to demonstrate how a listing moves from entry to inquiry and put the website handoff terms in writing. Those two checks tell you how the system will work today and what your brokerage can carry forward if you switch providers.
1. What can your brokerage take with it?
Ask for a written breakdown of the domain, website files, content, media, and listing data. For each item, ask who controls it, whether it can be transferred, and in what format. A copy of your listing data and a working copy of your website are two different deliverables. Ask what happens to search, maps, and feeds when a software subscription ends.
2. Where can you syndicate listings?
REALSTACK publishes a list of supported destinations and notes that some require separate subscriptions or approvals. Deer Camp offers syndication through RanchOS to supported destinations. Give both providers your actual marketplace list and ask which feeds can be enabled for your brokerage, how changes propagate, and who handles rejected records. REALSTACK feed documentation · RanchOS
3. Can buyers find the property they came for?
Hand each provider the same assignment. Find a recreational ranch within a set acreage and price range, open it on a phone, and send an inquiry. Watch how quickly a buyer can get from the map to the listing and whether the inquiry reaches the responsible broker.
4. Who looks after growth once the site launches?
Deer Camp can build and host the site, run SEO and AI search optimization, and manage social media and audience growth through one team. Compare the actual scopes. Ask who owns reporting, who makes site improvements, and who is responsible for bringing qualified buyers and sellers back to the site.
5. Can you see a working brokerage example?
Ask to see a live implementation with enough inventory to test. Deer Camp’s Republic Ranches work brings the website, property search, listing platform, and marketing together. Use it to ask how the same system would fit your brokerage. Deer Camp portfolio